Remote Success—How to Build Your Digital Career
Demonstrating an impressive growth rate, the digital marketing industry is proving to be one of the most lucrative job markets for young professionals and those looking to expand their skills. If you possess hands-on digital knowledge and a knack for social media and networking, nurturing your digital career should be a piece of (virtual) cake. To promote your technical skills online, consider the following tips for advertising your remote work capabilities.
Tip #1 – Develop a Unique and In-Demand Skill Set
Similar to your content, you need not do things differently to fill in-demand WFH jobs—you need to do things best. Specializing in a particular skill such as metrics analysis or campaign optimization can set you apart as one of the top-performing people in your industry. If you have yet to fully hone your discipline, you can turn to online learning modules or practice on smaller-scale projects for friends and family.
Tip #2 – Network with Peers
No matter how promising your skills appear to be, you won’t be everyone’s first choice. To get ahead of the game, networking with other digital professionals can connect you to industry leaders willing to give you a shot. Carefully plan your networking process before jumping into sites like LinkedIn and Meetup. You’ll want to know how best to communicate with digital experts on your radar before propositioning one as your mentor.
Tip #3 – Make Your Brand Memorable
Despite the millions of remote jobs online ready to be filled, taking up a rewarding spot that promises career growth isn’t as easy as it looks. Position yourself on forums not as an individual but as a brand to reap opportunities to advertise your services on high-ranking websites and publications. Establishing your career isn’t simply about action—by getting into the mindset of a fully-functioning brand, you can think long-term over more transient options.
Tip #4 – Show People What You’re Made of—in a Blog
One of the easiest ways to market your skills is through a blog. You can enhance your brand by creating a more compelling and engaging value proposition for yourself as an industry professional. Regularly publishing useful content proves to higher-ups that you’re committed to your work. Refrain from being overly-promotional or publishing unrelated content for the sake of consistency.
Tip #5 – Broaden Your Arsenal of Digital Marketing Skills
Once you’ve acquired and developed your specific skill set, the next logical step is to broaden your horizons. More often than not, content creators are expected to be able to perform various sets of tasks that make you a valuable asset to big-name companies. On the other hand, startups and small businesses simply may not have the resources to hire multiple specialists and prefer to work with individuals with a broad range of skills. You can develop these skills with the help of a mentor or by enrolling in an online digital marketing class.
Conclusion
Establishing yourself as a digital professional is equal parts mindset and action. When facing competition by the millions, you can beat the odds by working towards mastering a plethora of skills and knowing how to best advertise yourself.
At WFH Pad, you can dabble in remote work that best suits your expertise. If you’re looking to begin your career as a digital specialist, we’re your best chance at starting something new.